USDA Organic

About Us

Discover wild superfoods
plucked from magical Nordic forests

The LOOV Food story began at Christmastime in Tallin, Estonia…

The year was 2008. In a small home kitchen, two friends were busy brewing up a non-alcoholic, organic, wild blueberry and blackcurrant mulled wine. When it was ready, they took their new “elixir of love” to the annual Christmas Market in Tallinn’s Town Hall Square — where it was a smash hit!

This spicy tincture of ancient forest magic worked like a Christmas fairytale, tickling people’s senses. And that’s when LOOV was born.

We still offer this cherished mulled wine every year at our romantic cottage at the Tallinn Christmas Market, which was voted the most beautiful Christmas market in Europe. It’s definitely worth a visit!

Tallinn Christmas Market LOOV Organic

Pure ingredients for natural living

The two friends who created that intoxicating elixir? Kristjan and Ahto: childhood schoolmates with a shared love of their homeland of Estonia and its wild and gorgeous natural landscape.

In 2008, Kristjan and Ahto founded LOOV Food to share the unique flavors and powerful nutrition of the Nordic forests with the whole world. Since the very beginning, we’ve operated by the same thoughtful values.


Our values and promise to you:

At LOOV, we love the daily energy that our healthy diet and lifestyle give us, and we want to share this energy with you. We’re committed to offering only the highest-quality, purest products — from the wild forests where our products grow, to the sustainable packaging you receive.

  • All LOOV products are 100% organic and natural
  • Zeo additives, fillers, or preservatives
  • No GMOs or refined sugars

We keep the ingredients as pure as nature makes them. And we lab-test each batch of our handpicked, wild-grown berries to ensure the best quality.

Our careful production cycle and freeze-drying method help us preserve all the good nutrients (vitamins and antioxidants), colors and tastes found in our fresh berries, so don’t be surprised if you end up with a blue tongue while eating our wild blueberry products — they’re the real thing!

LOOV Organic About US

What makes our superfoods so special?

In a word… weather!

In the Nordic region, there are only three months of potent sunshine every year. With such a short window for growth and warmth, our native plants have to be adept at storing enough strength and energy to survive the extreme winter conditions.

Plus, Nordic countries (including Estonia and Finland, where we pick our wild-grown produce!) boast some of the purest air and cleanest waters in the world.

Together, the cold climate and pristine environment mean that our berries, mushrooms, honey, and more natural foods are bursting with nutritional benefits and flavor. And we collect our honey from 1,400 different forest plants — talk about biodiversity!

Nordic forest and bogs

Rooted in transparency & responsibility

We believe it’s important to be connected not just with the food you eat, but the story and people behind it. Along with sourcing the best Nordic superfoods, we offer transparency into our entire supply chain — from picking to processing to packaging and sending to you.

When you buy from LOOV, you support fair pay and labor for our berry pickers, farmers, and other partners. Your superfoods will be lovingly packaged in environmentally friendly materials and delivered to you as consciously and sustainably as possible.

Do you have ideas, questions, or feedback for us? Please reach out!


Thanks for sharing this journey to a brighter, healthier future with us.