Our Mission

Ahto Vegmann, co-founder

Around 8-9 years old, I landed in the hospital. I just had a birthday, and a myriad of colored candy and drinks containing unknown substances traveling to my mouth elicited a decent allergic reaction.

This early lesson urged me to value pure food. I am from Estonia, a small cozy spot in Northern Europe where forests and bogs blanket half the land. Nordic region boasts some of the purest air and cleanest waters in the world.

Growing up, I formed a deep bond with wild nature, relying on wild berries and herbs as remedies when I was sick. For centuries wild berries and herbs have always had a place in the region here in folk medicine to treat various illnesses. This all nurtured my connection to natural medicine and organic food.

Post university, I asked myself what I would like to do with my life which would match my values. I wanted to contribute something meaningful which would be good both for people’s health and environment. In 2008, I co-founded LOOV to share the rare and powerful nourishment of the Nordic forests and plants with the whole world.

We never became organic, we started organic since birth of LOOV in 2008. Organic is good for health and nature. We are organic in our heart and mindset. We see organic also as a way to contribute to the preservation of clean water sources, soil, bees, forests, biodiversity, wildlife and the ecosystem. Our products are all free from GMOs, glyphosates, pesticides, preservatives, synthetic dyes, fillers, binders artificial sweeteners and additives.

Were you aware that not all berries picked from forests are organic? Organic berries are meticulously selected from controlled environments, and LOOV sources its organic wild berries from certified organic regions in Finland and in Sweden.

The organic certification serves as a testament to the unadulterated nature of our raw materials. The entire production process, spanning from collection sites to raw material processing, adheres to stringent organic regulations. Upholding the quality of our products remains of utmost importance to us – and that quality is unmistakably evident in every delectable bite.

We adhere to these principles across all aspects of our company: business model, product content, packaging, use of natural resources, partners, team. It’s in our DNA since the birth of LOOV.

As a company dedicated to providing organic food and health supplements, transparency is at the core of our values. We take pride in openly sharing comprehensive information about our Nordic-origin produce, specifically our delicious berries, right from the source to your plate.

Our commitment to transparency extends throughout our supply chain, ensuring that you know exactly where your food comes from and how it's grown and harvested.