We are a small organic food company based in Estonia.

LOOV began in 2008 when school buddies Ahto Vegmann and Kristjan Õunamägi wanted to turn over a new leaf in their personal lives and put their time and effort only in things that would bring them and other people nothing but love, health, prosperity, freedom and joy.

And the field which connected all of these values was organic food. These values are what the company stands on to this day.

The first product – organic non-alcoholic wild berry mulled wine – was made in a tiny home kitchen, but the spicy berry-flavored beverage turned out to be a real hit at the Tallinn Christmas Market opening day held on the town hall square. As many customers wanted also to enjoy the mulled wine at home, they began to bottle it.

Soon they expanded to export markets and the Nordic health elixir received a warm welcome abroad. From that time on the company has continued to grow organically and naturally.

At LOOV we are driven by the force to contribute to the lasting of the sustainable world. We really believe that organic and responsible lifestyle is the key of the survival of the humanity.

LOOV is an abbreviation of the Estonian word loodusvägi, which means the power of nature. It symbolizes the primal forces abstracted from nature that we aim to bring to you. This power gives you a strong health and vitality, so you could live a happy and prosperous life.

These days you can find our pure and high-quality products, full of the power of Nordic nature worldwide – Amazon US, UK, Germany, France, Italy and Spain.

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